2020 rebrand of Mint Pubishing Ltd. I was asked to update the company's logo, though after extensive research I came to the conclusion that a rebrand was required in order to capture the essence of the products offered.
The logo is based on handwritten type, reversing the 'i' into an exclamation mark to add an element of fun. The green colour reflects the obvious link to the mint plant, but also the company's ongoing mission to be more eco-friendly. It also links to the tag line 'Refreshingly Different', suggesting a fresh, new vibe.
In addition to the logo, I created die-cut business cards, thank you cards, and promotional items that were distributed at the Spring Fair trade exhibition.
